Blogs were first introduced in the 1990’s as online journals in which people can publish their thoughts, stories, and opinions. The word “blog” is actually short for “web blog”.
Today, blogs are still popular. However, they are no longer just venues for personal thoughts and experiences.
They are also used to share information, instruction, and analyses. They are also used as a means to sell and promote products and services.
In addition, they are now a means to make money online. You can make money from ads, as well as affiliate marketing and sponsorships.
Because of this, a lot of people want to learn how to start a blog.
The perks and privileges of being a blogger are plenty. You can even become an ambassador for a brand, get paid to do commercial work, and attain the status of Internet royalty.
This will open more doors of opportunities for you.
Then again, being a blogger is harder than it seems. It comes with a lot of risks. Aside from hard work, you also need good luck on your side. Many aspiring bloggers spend countless hours trying to make it in the industry only to give up in the end. You really need to have grit in order to succeed.
Nonetheless, the pros of being a blogger still outweighs the cons. This is why a lot of people still dream of becoming one.
If you are one of these people, here are the steps on how to create a blog:
Define your reasons for wanting a blog.
Why do you want to create a blog? Is it because you want to release your frustrations about your job, relationship, studies, and/or life while you stay anonymous?
Is it because you want to share your ideas, expertise, and experiences to gain a following and become an Internet celebrity? Is it because you want to earn money while doing something that you like?
A personal blog is like an online diary. It is much better than a physical diary because you can ensure that nobody will get their hands on it.
You can create an online persona or stay anonymous as you write your thoughts. However, you also have to be careful not to mention actual names to avoid putting your identity at risk. You should also set the settings of your blog to private if you do not want the public to see it.
You can also use your blog to share tips, trivia, and other interesting information. You can talk about your hobbies and other passions.
For example, you can create tutorials on how to make arts and crafts. Your blog can be a venue for individuals with similar interests to come together and build a community.
Aside from personal use, you can also use your blog for business purposes. For example, you can use it to promote your products and/or services.
You can upload articles that talk about your industry as well as images that showcase your products.
You can also include testimonies and feedback from satisfied customers to encourage more people to do business with you.
When you become a full time blogger, you can earn around $20,000 per month or even higher, depending on your popularity online.
This is great because you get to enjoy the perks of working from home, such as being your own boss and scheduling your own work hours.
Then again, you also have to exert effort to build a good reputation and attract followers.
Choose a blogging platform and blog hosting provider.
Once you have determined why you want to learn how to start a blog, you have to actually start your blog. Check out the available blogging platforms and select the one that best fits your needs and preferences.
Two of the most popular blogging platforms are WordPress and Blogger. Both of them are good, but you may find WordPress to be the better choice.
For starters, 30% of all websites are powered by WordPress. This is not really surprising since WordPress has been around since 2003, and it offers a wide variety of plugins, themes, and other elements.
It even allows users to scale. So, if your blog becomes popular worldwide, you will not have a problem with the massive online traffic. WordPress is also recommended to beginners.
It is straightforward and easy to use. It also comes with a one-click Bluehost installation option so that you will no longer search for a hosting provider.
More importantly, unlike Blogger, WordPress lets users use “.com” so that their websites can be much easier to find.
You have to use “blogger.com” if you go with Blogger, and you only have a few options with regard to plugins, themes, and functionalities.
Also, Blogger does not allow users to have full control over their content.
Anyway, if you choose WordPress, you should also choose a hosting provider that matches it. Bluehost is the perfect match for WordPress.
You can have your blog for only $2.75 per month with hostgator black friday deals. Even better, you get to have a domain name for free. You can check out their hosting packages.
Do not worry because they give full refunds within thirty days of purchase to unsatisfied customers.
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Choose a niche.
In terms of blogging, a niche can be defined as a general topic or subject to write about. It can be the main theme of the blog.
There are so many niches for you to choose from. For example, you can write about health, beauty, technology, sciences, language, sports, culture, or nature.
If these subjects are still too broad for you, you can further break them down into subcategories, such as cosmetics, artificial intelligence, acne, applied physics, or soccer.
Ideally, your niche should be something that you are passionate about. This way, researching and writing about it will not feel like work for you.
To help you determine your passion, ask yourself this question: what is the one thing that I would pursue if money, physical limitations, obligations, and responsibilities are not an issue?
Imagine yourself in a perfect world. Your answer to this question is your passion.
Your niche can also be something you are an expert at. For example, if you have a Master’s degree in Psychology, you can focus on this area.
You can write articles about attachment styles, cognitive behavioral therapy, meaning of dreams, etc.
Since you are highly knowledgeable about this topic, you can easily produce reliable material for your readers.
The Elements of a Niche
Generally, you have to consider the following elements when choosing a niche: passion, profession or expertise, and content or ideas.
The more you write about a particular niche, the more you gain authority over it.
So, if you aim to make money from blogging, you really have to focus on gaining authority.
If you are still unsure of what niche to focus on, you can try the following exercise to help you out:
First, you should get a pen and paper. Separate the paper into two parts by drawing a line down the middle. Write down everything that you like on the left side.
Write down everything that you are knowledgeable about on the right side.
Review your lists and encircle three things on each side that are related to one another.
Get another sheet of paper and write down the six things that you have encircled on the first paper. Brainstorm about these things. You will then have an idea of what to write about.
The goal of this exercise is to help you find a niche that you are both knowledgeable and passionate about. In order for your blog to succeed, you have to choose the right niche.
If your niche is too broad, you will not have a specific audience. If your niche is too narrow, you will eventually run out of material or content.
You need to have something that you can start small but can expand over time.
When it comes to profitability, you can check to see if there are affiliate schemes available for your niche. If there are, then it means that you can make money from writing about that niche.
For example, if you choose to write about WordPress plugins, you can search for vendors that offer affiliate marketing programs.
You can be an affiliate and earn a commission or fixed amount from your blog posts.
When you write about these plugins, you have to include a link to the website of your affiliate merchant.
Depending on your agreement, you can earn money every time one of your readers clicks on the link and gets redirected to the site or makes a purchase.
Choose a domain name and extension.
After choosing a niche, you have to choose a domain. Basically, a domain consists of a name and an extension. For example, with “myblog.com”, myblog is the name and .com is the extension.
You should only buy domains from reputable domain registrar companies. They should also be registered with the Internet Corporation for Assigned Names and Numbers or ICANN.
For example, you can check out GoDaddy and Namecheap.
Make sure that you also renew your domain regularly. Initially, you should register your domian for twelve months.
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Then, you have to renew it every year. Otherwise, your domain can be purchased by someone else.
- How to Choose a Domain Name
When it comes to choosing a domain name, it should be relevant to you or your business. It can also be about your niche.
You can think of relevant keywords to your niche and use them to come up with a domain name.
For example, if you repair and replace glasses, you can use GlassReplacement.com or GlassRepair.com. The appropriate keywords can help customers search for you faster as well as improve your ranking on the search engines.
You may also want to target your location.
You may include your state or city in your domain name. This way, local customers can easily find your business. For example, if you live in Phoenix, you can use PhoenixGlassReplacement.com.
As much as possible, you should avoid using hyphens and numbers. They are usually misunderstood, particularly during conversations.
For example, if you tell someone that your website is texas5.com, the other person may be uncertain if you meant “five” or “5”. Likewise, people may forget about the dash when they search for your website.
If you really need to include hyphens and numbers in your domain, you should register the different variations to play safe.
You should avoid using slang, such as “u” for “you”. You should also avoid using words with multiple spellings. Make your domain name easy to type and remember.
Keep your domain name short. A complex and long domain name is unattractive to online users. It is also prone to misspelling and mistyping. Choose something memorable.
Remember that there are millions of domain names. Hence, you should choose one that is catchy.
You can ask your family and friends to help you out by telling them about your prospective domain name. Ask for their opinions regarding the sound and impact of your domain name.
If you are having difficulty figuring out a domain name, you can use Instant Domain Search or NameStation.
You can also use tools such as Dotomator, Domains Bot, Nameboy, and Lean Domain Search.
Just enter a keyword that best describes your blog and you will be given a list of recommended domain names.
- How to Choose a Domain Extension
You also have to choose a domain extension, which is also called the Top Level Domain or TLD.
Of all the extensions available, .com is the most commonly used. It is the most popular and easiest to remember. Nevertheless, you can also use .org, .net, .gov, .int, .mil, and .edu, depending on your personal preference or the nature of your blog.
Basically, .co is an abbreviation for community, company, and commerce. .info is for informational websites. .net is for technical or Internet infrastructure websites. .biz is for commercial or business use. .org is for non-profit and non-commercial organizations. .me is for résumés, blogs, and personal websites.
If your niche is focused on a specific location or country, you can use the country code.
For example, you can use .uk if you are based in the United Kingdom or .au if you are in Australia.
You can also use any geographical domain extension that pertains to your location, such as .vegas or .boston. Moreover, you can use a generic extension such as .agency, .city, .business, .digital, .social, and .photography.
Establish and protect your brand by purchasing a variety of domain extensions. You should also purchase the misspelled versions of your domain name.
This way, you can prevent competitors from registering these other versions and stealing your customers.
Purchasing misspelled versions of your domain name is a smart move because it ensures that your customers gets directed to your own website, even though they mistype or misspell it.
Because domain names are relatively inexpensive, they tend to sell fast. This is why you have to register your domain names right away.
Of course, you also have to research.
All that brainstorming can turn out to be a waste if your preferred domain name has already been trademarked or copyrighted. Avoid any legal issues by doing your research well.
You may also want to find out the value of your chosen domain name. GoDaddy offers services that can analyze domain sales.
You can use GoDaddy Domain Appraisals to find out about the value of your domain.
Set up your blog and select a theme.
A content management system allows bloggers to have a website domain in which they can publish their blog.
The available platforms can manage the domains in which websites can be created as well as the subdomains in which webpages can be created to connect with existing websites.
For example, you can use HubSpot to host your web content through its content management system. You may also use a self-hosted website on WP Engine if you are using WordPress.
Whether you create a subdomain or domain for your blog, you have to select a web domain hosting service once you select a content management system.
- The Domain and the Subdomain
In essence, the domain of your blog will be www.nameofblog.com. You can choose any domain name as long as it has not yet been taken by someone else.
As for the subdomain, you should choose one that is relevant to the content of your blog.
For example, if your purpose for creating a blog is to promote your restaurant business, you should choose a domain and a subdomain that have something to do with it. Whichever domain name you choose, the subdomain of your blog will have its own section in the domain.
There are content management systems that offer subdomains for free.
Hence, your blog may live on the content management system instead of the official website of your business. For example, you may use “nameofblog.contentmanagementsystem.com”.
Then again, in order for you to have a subdomain that belongs to the company website, you have to register the subdomain with the website host. Majority of the website hosting services today charge a hosting fee.
Nonetheless, the fee is usually low.
Many of them only charge about $3 per month. Aside from Bluehost, you can also choose from iPage, DreamHost, HostGator, and GoDaddy among other web hosting service providers.
- Customizing the Appearance of Your Blog
After setting up your domain, you have to customize the look and feel of your blog so that it reflects the content that you want to have.
For example, if you want to use your blog as a platform for discussing environmental issues and uploading articles and images about nature, you may consider using the color green for your theme.
Green is typically associated with nature and sustainability. So, online readers can easily associate your blog with these elements.
If you already have an official website and you want to create a blog to serve as a means for posting announcements, articles, and other things, you have to make sure that your blog matches your website.
They should both be consistent in terms of subject matter and appearance.
In addition, they should feature a logo and an About page. You can use your company logo or your own name. This way, your readers can easily identify who publishes the material on your blog.
See to it that you also brand your blog with regard to your brand.
Your About page should tell online readers who you are or what your business is about. It should paint a clear picture of what kind of a blogger you are as well as what your purpose for blogging is.
This page should support your business or personal goals.
If you are using WordPress and Bluehost, you will not have a hard time setting up your blog. WordPress offers a wide variety of free themes as well as customization.
Free themes are great for people who have just started to learn how to start a blog However, if you want to maximize your blogging potential, you should invest in paid themes that offer more tools.
In general, free themes are ideal for beginners while paid themes are recommended to people who want to make money from their blogs.
Paid themes have better designs and more features. They are also more customizable.
- How to Choose the Right Fonts, Sizes, and Colors
A good rule of thumb when choosing text and background colors is to be mindful of the contrast. Dark-colored fonts go well with light-colored backgrounds and vice versa.
So, if your font color is black, your background color should be white or something close.
Your choice of fonts and colors can greatly affect the popularity of your blog. If your color combinations are a disaster, visitors will be discouraged to stay on your blog, no matter how interesting your entries are.
Make your entries easier to the eyes by using large enough font sizes, easy to read font styles, and matching text and background colors.
Ideally, your font size should be 16px at minimum. In a survey conducted by Jakob Nielsen, it was found that small font sizes are among the biggest problems of online users with web design.
People who are over 40 find it particularly difficult to read small texts.
Do not forget your line measure. Your line width should be 45 to 75 characters. If you go beyond 75 characters, you might lose track of your lines. If you use less than 45 characters, your eyes may get tired quickly from having to read short lines.
With regard to line height, you should not use less than 130%. Most professional themes have good line heights. So, if you have one, you may not have a problem in this area.
See to it that you also do not break the left margin. This is especially true if you are fond of uploading images on your blog. Take note that the left margin is how you keep track of your texts.
It is the ground wherein lines grow. It is also the foundation for the eye path of your readers as they scroll down the web page.
If you break the left margin, your readers’ eyes would have to scan the entire blog to see the new margin and keep on reading. Each time an image is left-aligned, a speed bump is placed on the eye path.
As a result, your readers may lose interest and no longer stick until the end of the post.
Furthermore, you may want to use drop caps to increase readership. According to Ogilvy and Mather, this can boost readership by 13%.
The drop cap refers to your blog entry’s capitalized letter of its first word.
Add fine-tuning tools.
These tools are meant to update blog posts, tag them with categories, and add featured images.
For instance, you can add headings to help structure your content as well as make it easier for your followers to read your posts.
Your headings will help readers scan your content to see what they are looking for. As much as possible, you should add headings for every one of your main points.
You may also want to add some links, particularly to credible websites. This way, your readers can easily identify the sources of your blog posts.
To add links, you simply have to highlight the text and include the URL to the website.
Aside from links, you may also want to add images to your blog. A lot of people are visual. So, if you want your readers to stay interested in your content, you should give them something to look at.
Most people get bored easily with text that’s why you should also include images. As much as possible, you should use colored and vivid images.
Select a featured image to be displayed at the topmost portion of your blog. This image is also going to be your thumbnail. It will appear on your social media channels when you share your post. Go for a featured image that best describes what your post is about.
Likewise, people generally appreciate videos. In fact, a lot of people would rather watch the video versions of written texts. Written articles are great for people who are in a noisy environment and do not have headsets.
Videos, however, are ideal for those who like to multitask or do several things at once. They can watch your video as they do something else, such as walk on their treadmill.
Ideally, you should have both a written step-by-step guide and a video tutorial about a certain topic.
This way, you can attract the attention of readers who prefer reading as well as those who prefer watching. You can embed YouTube videos on your blog.
- What About Slugs?
Furthermore, you have to customize your slug or the URL of your post. For instance, if your domain name is “domainname.com”, your slug should be the address of your blog post.
For example, it can be “domainname.com/my-post/.” Here, “my-post” is your slug.
In order for your readers to easily identify your content, you have to make your slugs specific. This way, people can easily share your posts on their social media channels.
In WordPress, the title of your post automatically becomes your slug. If it is too long, you should modify it. Ideally, your slug should not be longer than four words.
You should also optimize your slugs so that your blog can rank highly on the search engines. Use search engine optimization keywords and key phrases.
Put yourself in the shoes of your target audience. What do you think they would type in on their search bars?
Avoid having duplicate slugs. Check out your posts and make sure that you use unique slugs for each and every one of them. You should also refrain from changing your slugs once you have already published the posts.
Otherwise, it can create confusion and loss of traffic.
Launch your blog.
Finally, you can launch your blog for everyone to see.
However, you should keep in mind that blogging is continuous work.
It is not enough to simply have a professional looking website.
You also have to upload great content that people would want to read and share. You have to keep uploading posts that would make your existing followers satisfied as well as attract new ones.
Your blog should be compelling, entertaining, and helpful.
Types of Blog Posts
First of all, however, you should learn about the different types of blog posts that you can find online:
These posts are also referred to as “listicles”, which is a combination of the words “list” and “articles”. They provide information to readers in the form of lists.
A listicle typically contains sub-headers that break down a blog entry into individual sections. This helps readers skim through the material more easily and quickly.
According to ClearVoice, this type of blog post is the most commonly shared post on social media.
An ideal formula for writing a compelling list-based post and converting readers into subscribers is Topic of Interest + Strong Words + Numbers + Promise to Learn = Conversion.
For example, you can write an article with the title “5 Warning Signs that Your Spouse Is Cheating On You”. Seeing this title instantly evokes emotion in your readers, specifically married ones. They become attentive and curious as to what you have to say.
In this title, your topic of interest is marriage. Your strong words are “warning signs” and “cheating”. The number is 5 and the promise is to help individuals figure out if their spouses are cheating on them.
Thought Leadership Posts
These posts allow bloggers to share their first-hand experiences and knowledge about a certain topic or subject. Thus, these posts are often written in the first person. They help bloggers build trust with their readers.
When you create your blog entries, you have to keep your readers in mind. Even though you may indulge in your own experiences and memories, you should still give your readers what they want.
This way, you can establish your reputation as a serious and dedicated blogger.
Curated Collection Posts
These posts are just like listicles, except that they share lists of similar items instead of methods or tips. Their purpose is to highlight major points.
For example, you can create a list that features the evolution histories of five different animals.
Also, when you create curated posts, you do not only create content for your blog.
You also promote the work of other people when you link your website to theirs.
In the above given example, you also promote the articles or entries of the people who dedicated their time and effort in researching and writing about animal evolution.
Generally, curated collection posts feature lists of articles, websites, or tools. When you create a list of articles, you should feature excellent articles that are about the same subject.
When you create a list of websites, you should feature the best ones in a specific category. Likewise, when you create a list of tools, you should feature the best ones of a specific type.
Slideshare is owned by LinkedIn, a social networking site for professionals. It is a presentation tool that helps people showcase information and data into shareable slides.
It is basically like a PowerPoint, except that it is shown online. However, Slideshare decks are not that popular with the search engines. Hence, they need a platform that can get their message across.
By summarizing and embedding Slideshare presentations on your blog, you are able to share vital information to your visitors. More importantly, you allow your Slideshare deck to rank better on Google.
Newsjacking essentially means hijacking a blog to break vital news that is relevant to your industry. A newsjack post is an article that is meant to capture the attention of customers while giving them professional advice at the same time.
In addition, a newsjack post can boost the popularity of your blog by giving it the reputation of a reliable source of news and information.
So, each time something happens within your industry, people will immediately search for your blog for news.
These posts are similar to Slideshare presentations. They also convey information in a format other than plain text. They are best used for showing statistics and other similar information.
In order to maintain the attention level of your readers, you should use infographics that are bright, colorful, and easy to understand.
An effective infographic post can make readers remember even the most boring data long after they have clicked away from your blog.
These posts contain detailed instructions on how to make or achieve something. For example, it can help your readers find a solution to a problem.
It can also help them create something from scratch.
These posts can help your readers learn how to cook, troubleshoot a computer, build a shelf, or play chess. How-to posts are ideal for walking your readers through projects and improving their knowledge about a particular subject.
How to Write Blog Posts
- Define your audience
It is important to have a clear understanding of who you expect to read your blog.
Who is your target audience?
What are the kinds of people that you want to read your articles or blog posts?
For instance, do you aim to reach out to single moms, students, young professionals, etc.?
What do these people wish to know about?
What resonates with them?
You have to have answers to these questions in order for you to successfully create your blog. Take note of your buyer personas as well as their interests so that you can easily brainstorm about blog posts.
For example, if you aim to target millennials who want to start a business, you may have to give them information regarding social media marketing. After all, most millennials spend a lot of time on social media channels.
Incorporating business advice with social media is a great way to capture their attention and keep them interested.
- Know what your topics are.
When everything is ready, you can start writing your first blog post.
What is it about?
Your topic can be anything, as long as it is consistent with the purpose or theme of your blog.
For example, if you want your blog to be all about plumbing because you are a plumber, you can create a step-by-step tutorial on how to fix leaky faucets. You can also write an article about the perks of the job or what life is like as a plumber.
Of course, you have to do a thorough research before you upload anything. Even though you are a master plumber, you may want to double check facts first.
This way, everything you post online is accurate and factual. Your readers will appreciate you better and become more loyal if they know that they can always count on the accuracy of your posts.
Aside from tutorials and how-to guides, you can also create list-based posts, curated collection posts, news posts, and slideshow presentations. You can also upload podcasts and videos so that you can better discuss your chosen topic to your audience.
- Choose a good title.
The title of your blog post is basically a giveaway. It gives an idea as to what readers can expect from the post. Hence, you should use a title that is relevant and catchy.
If you want to attract the attention of online readers, you should refrain from using generic, plain, and boring titles.
Also, you may want to narrow down your title options. This way, it becomes more focused and specific to what you are talking about. Ideally, you should write down every title that you can think about.
Then, you should brainstorm and choose the title that best fits your topic.
For example, if your blog post is about making coffee, you should think of plausible titles such as “The Different Types of Coffee”, “Benefits of Drinking Coffee”, and “Ingredients for Making the Best Cup of Joe”.
Then, you should narrow down your titles further and eliminate the ones that are not specific to your topic.
Eventually, you will have a title that best matches your content.
- Write an introduction.
Your introduction is supposed to be a preview for the rest of your content. Thus, you should write an introduction that is compelling and interesting. It has to be interesting enough to captivate the attention of your target readers so that they would go ahead and read the rest of the material.
If your readers get bored in the first few sentences, they might click away and go to another blog. This is obviously not the scenario that you want to happen.
So, you should write an effective introduction by telling a joke or story, using quotes from famous people, stating interesting statistics or facts, or being empathetic towards the readers.
Then, you should describe the purpose of your post as well as tell your readers how it can be useful to their lives. You can tell them how it can help solve their problems or improve their situation.
Once your readers realize that your post is indeed beneficial to them, they will stick with it.
They may even be inspired to post a comment or share the post in their own blogs or social media channels.
- Create an outline.
Having an outline allows you to organize your content. It helps you stay on the right track. If you do not have an outline, you may easily be confused or overwhelmed by all the information available in front of you.
Your readers may even get more confused. If they saw the amount or length of content on your blog, they may feel intimidated.
This is why you have to organize your content properly. Sort them out according to category and give them headings and subheadings.
You can also use lists, bullets, sections, etc.
If you have a long blog post, you have to break it down into smaller sections so that your readers will not feel overwhelmed or intimidated by it.
In addition, having an outline allows you to quickly determine the areas or points that you have to cover. This can increase your productivity and improve the outcome of your work.
- Write a blog post.
When you are done with your template or outline, you can start writing your post. Do not forget to use your outline as your guide. Be consistent with the arrangement of your topics. Make sure that you also expand your posts as necessary.
The Do’s and Don’ts of Writing a Blog Post
To help you create the most effective blog posts, you should keep the following do’s and don’ts in mind:
Find your focus.
Be yourself. Be relatable to your audience. Keep in mind that voice is the one thing that sets apart blog posts from news articles. Blog posts have personalities while news reports tend to be boring.
You can capture the attention of your audience with your content, but you can make them stay on your blog with your voice. Show them what kind of personality you have through your writing style and techniques.
Find your flow.
A lot of people have a hard time finding their “flow”. This area can be really challenging. So, you should not beat yourself up for not finding yours right away.
You may have to take some time off to clear your head. Meditate; take a walk; do whatever it takes to find your flow. Eventually, you will be able to string sentences together and ideas will come out naturally from your mind.
Nonetheless, you can also use certain tools to help you improve your writing. For example, you can use Power Thesaurus to search for alternative word choices.
You can use Cliché Finder to avoid sounding cheesy. You can also use ZenPen to help you stay away from distractions.
Include links in your blog entries.
Give your search engine ranking a boost by linking your posts to other websites or blogs. You can attract more viewers if you post entries that are factual and interesting.
Make your blog more aesthetically appealing by posting relevant images.
According to statistics, blogs that feature images receive 94% more views than blogs that don’t. You can also include links in these images.
You can upload photos that you have taken on your own. You can also use stock photos.
Refrain from using copyrighted images. If you do include images that are owned by someone else, make sure that you ask permission first. You should also acknowledge your sources.
Respond to comments.
Create a personal and professional relationship with your readers by responding to their comments. A regular interaction with them can increase their loyalty to your blog.
Make them feel that you actually take time to read their comments as well as consider their suggestions. Answer their questions and thank them for their support.
Share your content on social media.
There are plugins that you can use to share your blog posts on various social media channels, such as Facebook, Twitter, and Google Plus.
The power of social media is great. So, make sure that you use it to your advantage. You can have a wider reach if you use every social media channel available.
People appreciate honesty. So, you should always be honest and transparent to your readers. For example, if you are writing a product review, make sure that you inform your readers if it is sponsored or not.
Oftentimes, people get skeptic about the reliability of recommendations when bloggers do not disclose sponsorship.
If you want your readers to keep trusting you, you should not lie to them.
Be honest and straightforward with your reviews. Discuss the pros and cons. Only recommend products and services that you actually approve of and use.
Try new techniques or approaches.
Explore your options and think outside of the box once in a while. Your readers might be pleasantly surprised if you change your writing style every now and then.
For example, if you often tell personal stories and upload videos about your day-to-day life, you can try posting about your travel adventures.
Talk about the places that you have been to. Recommend good restaurants, hotels, and tourist destinations.
Upload a variety of blog posts to keep your audience entertained. Show them another side of your personality. You can also ask them what kind of entries they want to see on your blog.
Set unrealistic goals.
Starting a blog can be exciting. However, it can also be overwhelming. So, you should set your goals accordingly. Know your limitations and do not push yourself too hard.
As a new blogger, you can start with a couple of blog entries per week. Figure out what you are doing and train yourself to meet deadlines. The more you write, the better you get at it.
Eventually, you can increase your weekly blog posts from two to four. As time goes by, you can even create a blog post daily. Take your time.
Do not overwork yourself to avoid burning out and running out of ideas.
Remember that quality beats quantity. Your readers will not appreciate a lot of entries that do not make any sense. They would rather wait and anticipate high quality blog posts.
Write too short or too long blog posts.
The ideal word count for blog posts is 500. You can go a little lower or higher than this number. However, you should refrain from uploading entries that are too short.
Otherwise, your readers might think that you are not motivated to write or you just do not care about posting high quality content at all.
Conversely, your readers might get bored if you upload entries that are too long. If you really have a lot of things to say, you should break down your entry into smaller parts.
You can also upload them one section at a time. This way, your readers will not get overwhelmed with too much information.
Make grammatical errors.
As a blogger, your entries should be pristine. They should be free from spelling and grammar mistakes. If you are not confident about your grammar, you can hire an editor to help you out.
If you ever notice mistakes in your blog posts, make sure that you correct them right away. Keep in mind that you have to be a good role model to your readers. You should also give them a high quality output.
Nobody likes negativity. Your readers will be turned off if you exude an aura of negativity. Thus, you should always keep your posts positive. Refrain from airing your personal grievances on your blog, unless it is relevant to your theme or topic.
Otherwise, it is generally better to stay positive, supportive, and inspirational to your audience. Make their day brighter by offering helpful tips and advice or sharing funny anecdotes.
You can also talk about positive experiences as well as stories of motivation and success.
- Edit and proofread your work.
After creating your blog post, you should re-read it to see if you have made any spelling or grammatical errors. Recite your entry out loud. If something does not sound right, you may have to edit it out.
Editing is just as important as writing. So, if you are serious about making blogging a profession, you should work with a good editor.
Unless you are an expert yourself, you need a professional to review, edit, copy, and proofread your work before you publish it online.
If you are on a budget and you cannot afford to hire an editor, you can use a software program instead. The Ultimate Editing Checklist, for example, is an excellent alternative. You can also use free grammar checkers to polish your work.
- Fix the visual appearance of your blog.
Keep in mind that uploading images is not enough. You also have to upload organized entries. Fix the formatting of your blog post and include headings and subheadings if necessary.
Headings and subheadings are often used to break up huge blocks of text. They can make your article more organized and defined. They can also help your readers process one subject at a time.
If you are uploading screenshots, make sure that they have defined borders. Take time to crop them out so that they do not appear to just float on your blog. Be consistent with your formatting throughout your blog.
How to Have Good Headlines or Headings and Subheadings
Your headings should be compelling and interesting. If it sounds dull and boring, your readers will lose interest right away.
This will significant reduce your entry’s chances of being shared and posted all over social media channels.
You can use the EMV headline analyzer to ensure that your headings are relevant. This tool will help you find the emotional marketing values of your headlines or headings.
Likewise, you can use CoSchedule to obtain tips on how to create a blog good headlines.
For your subheadings, make sure that you mind their formatting. Online readers tend to get bored quickly. They also tend to judge content based on their appearance. So, once they see a huge block of text, they will click away.
This is why you should also use subheadings in addition to headings to further break down a long entry into smaller sections. The titles of your subheadings should also match the titles of your headings.
In addition, you may want to use bullet points to highlight important information on your blog. Bullet lists are ideal because they are easy to read.
Think of your bullet points as junior headlines. They should be clear and concise. They should also be symmetrical. Ideally, they should only contain one to two lines each.
Refrain from cluttering your bullet points. Do not write entire paragraphs. Remember that they are your junior headlines. So, you should opt for phrases instead of sentences.
Tags are practically specific keywords that describe blog posts.
They let readers check out more content from the same category.
However, when you add tags to your posts, you have to limit them. As much as possible, you should not go over twenty tags.
Really think about the tags that you want to use. They should represent or reflect your topic.
Optimize for on-page search engine optimization
As you know, SEO is crucial for every website.
The ranking of your blog or website depends on your keywords or key phrases.
However, you should not obsess over the number of keywords that you have. Google does not like keyword cramming anyway.
Only use keywords that are actually relevant to your post.
Things to Keep an Eye Out For
When optimizing your blog, see to it that you take note of the following:
If you search for something on Google and a result pops up, you will see the meta description below the page title of the post. It provides information regarding the post.
This brief summary typically consists of 150 to 160 characters. It also often begins with a verb like “discover”, “learn”, or “read”.
A meta description does not actually have any bearing with regard to ranking algorithm. Nonetheless, it does provide snapshots of what readers can get from a post. It also helps bloggers improve their clickthrough rates from search.
Today, nearly everyone owns a mobile phone. In fact, researchers have found that mobile devices account for two out of every three minutes spent on the Internet.
Wherever you turn, you will find people on their smartphones.
These electronic devices are not only meant for sending messages and making calls. They are also designed to surf the Internet. Hence, it only makes sense to make your website or blog mobile friendly.
By optimizing your blog, your followers will not have a hard time reading your posts as they wait in line, commute to work, or pass the time on their smartphones.
Furthermore, you really have to optimize your website unless you want to be penalized by Google.
The company made some changes to its algorithm in 2015. 1n 2016, it released an update on its mobile-friendly algorithm.
The anchor text is the word or group of words that connect to other pages.
These pages can be from your own website or someone else’s. See to it that you carefully choose the keywords that you want to use. Remember that search engines are particular about keywords when ranking websites.
In addition, you should take note of the pages that you want to link to. You can link to pages that you wish to rank highly for a certain keyword. If you do this meticulously, your blog can appear on the first page of the search results.
Page Title and Headers
A lot of blogging software programs use post titles as page titles. Your page title is actually your most vital on-page SEO element.
Ideally, your title should also contain relevant keywords or key phrases. Try to make your titles sound as naturally as possible. Avoid including keywords that do not fit.
Moreover, your headlines should be short. They should only have 65 characters or fewer.
This way, they will not be truncated in the search engine results.
Add a Call To Action or CTA.
At the last part of your blog entry, there has to be a call to action that tells your readers what you expect from them. It has to indicate what they should do next.
For example, you may want your readers to subscribe to your e-mail list, follow your blog, click on a link, download an e-book, read another article, or sign up for a webinar.
Your call to action should be beneficial to yourself. If you are working with an online merchant, it has to be beneficial to him too. In essence, your visitors read your entry, click on the call to action button, and generate a lead for you.
Then again, your call to action should be beneficial to your readers as well. It has to serve as a valuable resource to them. You can use your call to action to provide more similar content.
Your call to action can result in a win-win for everyone.
Having a blog is fun, relaxing, and even profitable. Looking forward to your readers’ comments and reactions can make your days more exciting.
You can also be inspired by other bloggers to try new writing styles and blogging approaches.
Likewise, you can be inspired to try new things and get out of your comfort zone, so you can gain new experiences and have more material for your blog.
Hopefully, this article was able to help you learn about the fundamentals of blogging. If you are serious about being a blogger, you have to follow the tips and recommendations tackled above.
Keep in mind that maintaining a blog is much harder than starting it. It takes dedication, hard work, and perseverance to succeed in this venture.
You have to be patient because success does not come easy. You cannot establish a good reputation as a blogger overnight.
You have to spend time and effort in setting up your blog, doing research, taking and uploading photos, writing articles, and creating useful content.
Eventually, your hard work will pay off and your readers will appreciate what you do. Your excellent work will be shared across different platforms and you will get your desired results.